Clyde Valley Racing

Team CVR was founded with a vision to enter the HiQ MSA British Touring Car Championship (BTCC) as an independent, professional, environmental, race-winning team.

The team will race under the 'Cartridge World Carbon Zero Racing' banner having secured title sponsorship from Cartridge World, the market-leading cartridge refilling retailer on the planet.  

At launch Team CVR was the only race team in Europe created solely with the intention of showcasing the performance, reliability and environmental advantages of new fuels, technology, and ongoing R&D, offering the best value, flexible sponsorship and strategic partnership opportunities on the grid.

Team CVR will work closely with co2balance to implement our zero carbon policy, minimising emissions from our entire operation and offsetting any balance, thereby racing - CarbonZero.  

Team CVR will contest the 2009 BTCC with race cars powered by Liquid Biomethane (LBM). Biomethane emanates from landfill and organic waste and is 23 times more harmful to the environment than CO2; however, when used as a fuel produces virtually zero emissions.

The BTCC is the pinnacle of Motorsport in the UK and receives live coverage on ITV occupying a prime time TV slot on Sunday afternoons. The Championship consists of 3 action packed races per meeting and is contested over 10 race weekends throughout the season. The BTCC visits all the major race circuits in the UK from Knockhill in Scotland to the famous Brands Hatch in Kent.  

We are seeking partners who will enjoy and utilise our team for marketing, brand exposure, customer relations and corporate & social responsibility programs. Our race team also offers an ideal launch pad for new product/demonstrations in a fast paced environment, circa 30,000 live fans in attendance each race weekend throughout the season.  

In return on investment terms Team CVR is confident that it offers the best value commercial alliance program and profile opportunities at the top level of British Motorsport. From personal race weekend packages to Team Title Sponsorship, Team CVR can create and develop effective Commercial Alliances within defined budgets. 

With the global change in consumerism and how a company brand is viewed, sponsorship is now used as a very active marketing tool and is also seen as a key part of the modern marketing mix.


Team CVR offers an innovative yet pragmatic approach to sponsorship. Whatever the size of your company, CVR will work with you to develop, implement and manage an appropriate sponsorship strategy to help build your brand and your business.

Detailed analysis by a top tilte sponsor from last season revealed that it achieved approximately £2 million worth of TV and press coverage alone in the 2007 BTCC.

Contact Information

Address:
Block 2 McIver Street, Cambuslang, Glasgow, Scotland, G72 7TA

Tel: 0141 641 5412

Email:
info@clydevalleyracing.co...

Website:
carbonzeroracing.com