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Decision makers agree green image is beneficial for business
Almost two thirds (64%) of decision makers think that being seen to be Green is good for boosting both business and public image, it has been shown in a recent survey by Green TECHpulse ‘08.
A huge 88% of companies that have purchased a green product or service in the last 18 months believe they have benefitted from cost savings as a result of reduced energy usage.
An addition to this, just over half of those companies included in the survey (54%) claimed to already buy more energy efficient products or services, and a further 52% believe that the environmental impact on their supply chain has a direct impact on their own company.
49% of the surveyed companies claimed to have set specific performance goals with the aim of minimising their company's environmental impact, making it a formal priority.