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Want brand power? Go green
Environmental performance is becoming a key issue in maintaining the strength of a company’s brand, a new report on the top 100 brands has revealed.What’s more having environmental or sustainable credentials is now being called a “hygiene” factor – if you don’t have one people will be put off by your brand.
The annual Best Global Brands Report showed that in order to have strong brand, you need to have a strong environmental policy, stating that the top ten brands have all spent more time and effort than others in addressing sustainability issues.
It’s not just words though; action is needed on environmental matters in order to avoid any claims of “green wash”. There are notable spin off benefits in taking such action in addition to creating a strong brand, including cost saving measures through energy reduction.